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Blog, Tutorial

Social Pops: The easiest way to create and send personalised videos

  • 14 May, 2024
  • Reading time: 5 MINS


We’re over the moon to launch Social Pops, the simple and effective way to create personalised videos and send them to your customers.

Building relationships and engaging with your customers has never been more important. Communicating with your customers on a personal level is one of the best ways to cut through the noise – and increase the effectiveness of your marketing.

Enter Social Pops.

Social Pops personalised videos are a punchy 20-seconds long. Short on length, high on engagement – and completely tailored to each customer. 

This kind of personalisation makes a huge difference to customer engagement. In fact personalised videos are 3.5x more likely to increase customer loyalty and brand trust, than generic video. Begging the question: Why wouldn’t you use personalised videos?!

And with a low cost per video, Social Pops is affordable, low-commitment and a really cost-effective way to boost your marketing strategies. Try it and see for yourself.

There’s an endless number of ways you can use Social Pops in your organisation:

  • Thanking for a purchase or support
  • Welcoming onboard
  • Congratulating on an achievement
  • Recognising an anniversary
  • Recognising event sign up and highlighting relevant content
  • Reminding of a renewal
  • Promoting value and benefits
  • Celebrating teams and their successes

Take your pick!

Social Pops videos are delivered to your customers via a link in a personalised email. Then it’s just a click to view their video on the simple and personalised landing page. Videos can be easily shared with their networks on LinkedIn, or downloaded. Easy. 

Because Social Pops videos are all about your customers and designed for sharing, this simple action delivers free organic reach for you, and boosts your marketing campaign engagement and results. Email open rates can skyrocket up to 73%, against a 22% industry average. Phew!

And we’re not done yet. Social Pops works with any CRM; only uses first-party data; is GDPR compliant; and is completely secure, with our systems Cyber Essentials Plus certified. We’ve got all of that.

You just sit back and watch as your customer engagement grows and grows!

Social Pops really is the easiest way to create and send personalised videos, and there’s much, much more to come – so watch this space for more updates.

If you want to discuss a campaign, or see how personalised videos could boost your marketing campaigns, simply get in touch today – we’re always up for a chat.