For ACCA members, becoming a Fellow is a very proud moment. They’ve not only proven their commitment to the organisation over five years, but they can also now update the four letters after their name to FCCA – a real feather in any finance professional’s cap!

Although ACCA sends out certificates to new Fellows, there’s often a delay between the transition to Fellowship, and recognition by the organisation. ACCA asked us to find a more immediate way of congratulating new Fellows – and provide them with the recognition they deserve.

THE SOLUTION

Using our Social Pops personalised product, we created a personalised video, embedded in an email from ACCA CEO Helen Brand.

It didn’t just give Fellows a chance to share their achievement with family, friends and their wider network, it made it crystal clear how much their achievement mattered to ACCA.

"Social Pops have been a great tool for us and we’re now using them on a number of projects. It’s made it easy to create something unique, at scale."

Claire Sleep Head of Marketing Planning - Members and Affiliates, ACCA

THE RESULTS

From the very first email deployment, new ACCA Fellows have been sharing their videos across their LinkedIn channels in huge waves.

Using the #ACCAFellow hashtag, we’ve seen huge numbers of engagement across the platform.

“The personalisation makes them really fun and special for our members – they actually reach out to us to ask for them! And the fact that they’re easy to share on social makes it good for our members and great for our brand.”