In the world of fundraising, the month of November can only mean one thing. Yes, it’s time for Movember…

And time for the men of the world to grow outlandish upper lip hair, and for everyone to fundraise for men’s mental health.

Movember fund more than 1,300 projects worldwide for men’s mental health, prostate cancer and testicular cancer – as well as funding world-class research into these diseases.

The charity wanted to try something different to support those fundraising this November – something like personalised videos.

We worked together on the email, landing page and video creative and copy.

Social Pops videos were sent to a segment of those fundraising – whether that be by growing a mo, or in other ways, such as running.

The video highlighted the supporter’s fundraising, what their efforts would help achieve for men worldwide, and also asked for donations on their behalf. We pulled the URL data of their MoSpace fundraising page into the video itself and the landing page – ready to share with friends and family.

We encouraged fundraisers to download their video and share  using #Movember on their social channels to boost donations and spread the word.

Videos were shared on Instagram and LinkedIn, providing supporters with all important content to share, to keep up the momentum of the month’s fundraising.

Next up, personalised video for Movember’s year round fundraising events – stay tuned for updates…